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What is a mockup design proof?
Normally, when you try to create something, you make a vague interpretation of that creative idea on paper or your computer. This conveys only the general idea of what it is without mentioning the logistics, layouts, and colors. This is done quickly and has the potential to be redone once the process starts. In the graphic designing world, this is known as a mockup design proof.
Now there can be different types of mockup proofs depending on what your idea is about. In case of a website, the mockup design would show how many pages will be there, how each page would look like, and how design and font is going to appear on it. And this mockup design will be redone to make the necessary changes before implementation. The creator will make a non- working image at first through the graphic designing software. In a practical world, this mockup design will be sent to coders to view it in HTML and CSS for further evaluations. Once all the details are sorted out, the software engineers create a functional website that would be fit on HTML and CSS.
Why do you need to make mockup designs?
A lot of the times, things don’t work out even after you spend hours of effort on them. To avoid such situations, companies compartmentalize their work. In graphic design development, mockup designs are made to be verified by the coders. These mockup designs will allow them to see the visuals of a website before you do all process of actually making a web page. If the designs get approved then all is good, you just have to brush up on a few things such as design improvement, front styling, website layout, picture allocation, and such other things. This way the idea would remain true, but a little bit of refinement is necessary for the functionality of a web page.
But in case, the mockup designs get rejected, there is no need to spend hours of effort, resources, or manpower on these designs. You can trash them and simply produce a new and improved design that is functional and really close to the original idea. If this step isn’t taken, there are chances that your website wouldn’t have relative functionality and you might have to do changes later on.
Which software is good for beginners?
Well, there are several software that can be used to make mockup designs. There are two main software categories for graphic designs i.e. Vector and Raster.
Vector: Vector software allows you to draw design with the help of mathematical calculations. Once you are done with the designs, you can put colors on them to distinguish them. The designs made with them are ideally sharper.
Raster: With raster software, you can create images with colorful pixels. Every image will be made with dots with it.
Among the popular, we have Photoshop and Adobe Illustrator, but one should go for the one that seems comfortable to you. The mentioned software are for pros and beginners, we suggest using Paint Shop Pro, Gimp, and Inkscape.
How to choose the perfect custom sticker
Are you among those who are not sure which type of custom sticker is perfect for them? If you are among them, then this article will help you in choosing the perfect custom sticker. For this, you have to follow these four points before you choose your custom sticker, including:
- Choose the right material
Choosing the right material is the most essential part when choosing the perfect custom sticker. Basically, there are two types of material and it is up to you to choose the best among them. One is plastic and the other one is paper. For your understanding, let’s have a difference between plastic and paper
- Low cost
- Suitable for indoor use
- Use for short term
- Easily recyclable
- Available in different colours
- Perfect for outdoor use
- Accessible in many colours
- Hard-wearing and durable
- Recyclable option is available
- Sticker should be laminated: Yes or No?
You should understand first that your sticker is laminated or not. For this, you have to first know the kinds of laminate accessible in the market. So far, there are two options available in laminate custom sticker gloss or matte. It is totally your preference whether you go with matte or gloss. But if you are among those who want a transparent or crystal-clear sticker then you can choose the gloss laminate.
- Choose the right cut
Choosing the right cut will save your both time and money. You can pick from the stickers on rolls, individually cut, or sticker sheets? Individually cut is best among others as it will take less time when applying. You can store individually cut easily and can purchase in small amounts. When choosing individually cut custom stickers then further two more options are available: die-cut or kiss-cut. You can cut the individual sticker in any shape which you like.
Stickers on rolls in another good option for those who buy the full rolls as these are very easy and simple to apply. Rolls are best if you can apply these stickers semi-automatically or automatically through a machine or dispenser. Stickers on rolls are available in kiss-cut and you can apply and remove from anywhere easily. If you are using a machine or dispenser for applying this sticker, then we recommend you to go with stickers on rolls.
Sticker sheets are available in kiss-cut and are also easy and quick to remove from any packaging or product. These sticker sheets come in different sizes but for the best result, we recommend you choose A5 and A4 sizes. This kind of sticker is used as a product logo or for a magazine.
- Get the right adhesive
Getting the right adhesive is very important for ensuring your custom sticker looks more appealing. Different kinds of adhesives are available in the market but our main focus is on this.
- Permanent: This type of adhesive is best for sticking to all kinds of surfaces such as wood, stone, glass, metal, etc.
- Removable: This type of removable adhesive stickers is the best use for the application as you can easily remove the sticker at any time.
- High tack: High tack adhesive is used on applications for long term use such as vehicles, wheelie bins, water buckets, and so on.
Here at Tortoise Print, individuals can find any kind of perfect custom stickers of their choice at any time and affordable rates.
No matter whether you are running a small business or a huge entity, there is always a need for promotion. But what if you don’t have a lot of funds to invest on promotion? Well, nothing to worry if you have a limited budget as you can still run a great promotional campaign by using custom stickers. For several businesses, stickers have been proved to be a cheap marketing tool, which in turn, increased their sales. Here in this blog, we will discuss the importance of using stickers for business promotion. Let’s see how stickers can add value to your brand.
- Multiple uses
You will be glad to know that stickers can be purchased in many sizes and shapes. So, they can be used with several marketing tools to promote your product or service. The versatility is a plus point to use stickers as businesses can use them on almost everything from windows and vehicles, to flyers, brochures, and leaflets. If you want a printed promotional campaign, then stickers can add worth in supporting your marketing goals across many platforms.
- Provide information
Stickers can be a great tool to provide information to your customers. They can be utilized to highlight important information, which can boost the chance of a sale. Information like product/service detail, size, price, and contact detail can be included on stickers to make them informational for your customers. You can use colorful stickers to make them more prominent among others so that maximum number of potential customers can come across your message.
- Add creativity
If you desire to make a bold statement, then stickers can be the best choice to show your creativity. Use a sticker to boost your offering by adding a unique message. Besides a unique message, it is also important to place your sticker at a unique place to attract maximum attention. Like if you are using a sticker on a leaflet, then consider placing it on the front side to grasp the customers’ attention.
- Long term value
The low price of a sticker means you can print them in bulk to use again sooner or later. It means you can again use stickers even after several years without investing a single penny.
- Call to action
Stickers can also be used as a call to action. Print a promotional offer or code on stickers and insert them on the flyers to monitor their response. Also, you can highlight a special offer with the help of a sticker.
To get positive outcomes from the promotional campaign, you must ensure to invest on quality labels. Don’t forget to do a little research to know about the best-selling stickers so that you can get fruitful results. Here at Tortoise Print, you can get stickers in different sizes and shapes, depending on your application. You may need stickers for bottles, laptops, or other products. No need to worry about sizes as Tortoise Print offers stickers in various shapes, including circles, rectangles, squares, holographic, die cut, kiss cut, and many more.
Advertisement and marketing play a key role in promoting a business. It doesn’t matter whether you have a small, medium, or large size business, there is always a need for product/service promotion. The best way to promote a business is by using stickers, and it is always recommended to use custom stickers. Some individuals degrade the significance of custom stickers for service/product promotion. Perhaps, small size stickers may not be as beneficial as the custom stickers. This is why most of the businesses use custom stickers for their product/service advertisement. Here at Tortoise Print, you can find your perfect custom stickers.
Some businesses don’t even realize the benefits of using custom stickers. These little stuffs can do wonders for their business. It’s because the printed stickers can definitely increase the popularity of their products and services. Let’s see how businesses can benefit from custom stickers.
- Effective marketing tool
We cannot deny the importance of a business logo. The use of custom stickers on business logo can work as an effective marketing tool. You can easily find perfect custom stickers for your business logo. They can be found and seen anywhere and everywhere. They can easily be stuck on bottles, mugs, notebooks, laptops, books, bags, and other things.
In comparison to other widely used marketing tools, these custom stickers are unlimited. You can use them to market your brand, service, business, and product in unthinkable ways. Simply stick your stickers on any visible product and promote brand awareness.
- Cost effective
Unlike other marketing tools that will cost you a lot of money, custom-made stickers are cost-effective. Its because these stickers are neither gadgets nor handy tokens, and therefore not really costly. Moreover, stickers can last for longer time as compared to other giveaways like umbrellas, calendars, and hats that get worn out over time. Once the custom stickers are stuck on any item/product, they will remain there for more time and cannot be destroyed easily.
- Multiple usage
Most of the marketing items can only be used on/with a specific item. But a custom sticker can be used on several matching items. Never misjudge the significance of custom stickers as they can successfully advertise your product or service. All you need is a small amount of investment to make your product/service recognized for years. Certainly, stickers can be a perfect giveaway marketing item to spread your brand name rapidly.
- Helpful during political campaigns
Customized stickers are also helpful during political campaigns. It’s because they are not wasted when you have used them on a political campaign. Once they are glued on any specific area, they remain there for a long time and keep promoting your political party.
Stickers are durable and can resist adverse weather conditions like hot climate, rain, and storm. It means you can also glue stickers on outdoor places without any worry.
It is completely the choice of customers that whether they want to use custom stickers for commercial or domestic purpose. But make sure to buy them from a trustworthy manufacturer like Tortoise Print that offers custom stickers in different shapes, colors, and sizes.
How many times did you get a business card from someone? Isn’t it an ideal way to introduce your business to someone? If you are also running a business, then you must possess a business card to swap with other business owners. It is an effective way to aware others about you, your business, and your brand. Let’s see how you can grow your business with business cards.
You have to admit the reality that people don’t use or see business cards again once they receive them. They either place them in the drawer or throw them in the dustbin. Of course, you don’t want to see your business card in the dustbin or just collect dust while in someone’s drawer. So, what can be done in this regard? It is important to realize the importance of business cards as a marketing tool. All you need to do is to use your business card in effective ways. Let’s have a look at these ways.
1. Give your business card a purpose
- Your name
- Your business name
- And your contact information
Besides the basic information, try to add creative things on your business card. Like if you are dealing in pizza making, then you can print a mouth-watering pizza on your business card. Make your business card attractive so that individuals see it again. You don’t need to worry if you don’t have such creative ideas. Simply hire Tortoise Print to get your business cards printed in the most attractive way. Here at Tortoise Print, you can get business cards in different colors to attract your potential customers towards your business/brand. This will ultimately increase your clientage as well as profitability.
Technological advancement has made digital marketing much more beneficial. Digital marketing can help track the audience’s behavior as they get in touch with your brand through your social media profile and website. Imagine if your business card guarantees extra marketing data? For example, you can add a QR code in your business card to help individuals know more about your brand by scanning it with their cell phones. You can also offer incentives to all those people who will scan their QR code e.g. a discount or a free download.
- Add information
Add some sort of entertainment in your business card. This will break the hesitation between you and your potential customers. For instance, if you are running a pizza shop, then you can mention “38%” of individuals consider pizza as a perfect breakfast. It is wise to use the backside of a business card for some advertisements like you can advertise your upcoming product or service to let people know about it before its launch.
- The handover
Try to create an unforgettable encounter each time you meet with a potential customer. You can complement them or tell them something special about you or your brand. You can also ask them for their business card to interact with them later. That way, they won’t be stunted if you give them a follow-up call.
Whenever we talk about stickers, the first thing that comes to our mind is its material. Stickers can be made with both vinyl and paper. But what’s the difference between paper stickers and vinyl stickers? Well, each of these stickers has exclusive features and benefits. It completely depends on your requirement that which material you want to choose for your stickers. Here in this blog post, we are going to share the difference between vinyl and paper stickers along with their features and uses. Let’s have a look.
As the name suggests, a paper sticker is made with a thin sheet of paper. Some of its key features are
- The materials used in its making have an extremely thin low profile
- These stickers add a great finish quality, particularly to packed products and boxes
- Need no lamination
- They can utilize matte or glass paper finish
One of the biggest concerns about a paper sticker is its susceptibility to the elements like weather, moisture, and seasonal temperature changes. Paper stickers fade quickly and are hard to maintain. Writings, scratches, and rubs can rapidly damage their quality as their surface is not protected by lamination. These types of stickers are recommended for indoor usage where longevity is not the key requirement.
Vinyl stickers are manufactured with durable vinyl, which is much sturdy than paper and thus cannot damage easily. Some of its main features are stated below.
- Shielded from fading
- Easy to maintain and clean
- Perfect for long-term usage
- Ideal for severe outdoor conditions
These stickers are quite famous among business entities because of their longevity. Vinyl stickers can be customized and can have large-quality graphics. They are best suited for outdoors because of their durability.
Which type of sticker is best? Vinyl or paper stickers?
As already stated, it completely depends on you which material you would like to use. All you need to do is to identify your need and your business objectives. No doubt, vinyl stickers are more durable and stronger than paper stickers. Plus, they do not tear apart easily like that of paper stickers. They cannot be damaged or faded by moisture, sun heat, or other severe weather conditions. If you require a long-lasting and climate-tough sticker, then a vinyl sticker is the best choice for you. You can easily use this sticker for outdoor places that are prone to extreme weather conditions.
The best thing about vinyl stickers is that they can easily be customized as per the choice of customers. Here at Tortoise Print, you can get vinyl stickers in various designs, shapes, sizes, graphics, and images. As far as the paper stickers are concerned, they cannot be customized to such a greater extent. But they are much economical than vinyl stickers and will save you additional bucks. If you require stickers for indoor items, then paper stickers are recommended as they can be used on boxes and packed products. Now, every one of you will be well aware of the features, benefits, and differences between vinyl and paper stickers.