How many times did you get a business card from someone? Isn’t it an ideal way to introduce your business to someone? If you are also running a business, then you must possess a business card to swap with other business owners. It is an effective way to aware others about you, your business, and your brand. Let’s see how you can grow your business with business cards.
You have to admit the reality that people don’t use or see business cards again once they receive them. They either place them in the drawer or throw them in the dustbin. Of course, you don’t want to see your business card in the dustbin or just collect dust while in someone’s drawer. So, what can be done in this regard? It is important to realize the importance of business cards as a marketing tool. All you need to do is to use your business card in effective ways. Let’s have a look at these ways.
1. Give your business card a purpose
- Your name
- Your business name
- And your contact information
Besides the basic information, try to add creative things on your business card. Like if you are dealing in pizza making, then you can print a mouth-watering pizza on your business card. Make your business card attractive so that individuals see it again. You don’t need to worry if you don’t have such creative ideas. Simply hire Tortoise Print to get your business cards printed in the most attractive way. Here at Tortoise Print, you can get business cards in different colors to attract your potential customers towards your business/brand. This will ultimately increase your clientage as well as profitability.
Technological advancement has made digital marketing much more beneficial. Digital marketing can help track the audience’s behavior as they get in touch with your brand through your social media profile and website. Imagine if your business card guarantees extra marketing data? For example, you can add a QR code in your business card to help individuals know more about your brand by scanning it with their cell phones. You can also offer incentives to all those people who will scan their QR code e.g. a discount or a free download.
- Add information
Add some sort of entertainment in your business card. This will break the hesitation between you and your potential customers. For instance, if you are running a pizza shop, then you can mention “38%” of individuals consider pizza as a perfect breakfast. It is wise to use the backside of a business card for some advertisements like you can advertise your upcoming product or service to let people know about it before its launch.
- The handover
Try to create an unforgettable encounter each time you meet with a potential customer. You can complement them or tell them something special about you or your brand. You can also ask them for their business card to interact with them later. That way, they won’t be stunted if you give them a follow-up call.